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2022-04-12 | Evolving coding and traceability to meet the new opportunities in pet food

Wellness! It’s the consumer word of our times and the noun that has sold a thousand products: from vitamin supplements to fitness products and snacks. Whilst the shift over the last decade to personal wellness and hypervigilance of what we put in our bodies is well documented, less well known is the growing trend for wellness in pet products.

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