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Virtually all brands—from the utmost recognized to the newly eager—face threats of product counterfeiting and gray market trading. In emerging countries, this menace is bold and audacious with outright fakes appearing in the open marketplace. In developed countries, the problem is equally insidious due to online sales of counterfeit products through e-commerce platforms.

It was long held that revenue stamps (also known as tax stamps) with a sophisticated appearance containing overt features such as holograms provided a strong security solution. It is now clear, however, that counterfeiters are fully capable of duplicating even the most artful designs and therefore no stamp based on overt visual features alone is immune to successful duplication. A transformation is under way…

What do you see in this blog image — an old woman looking downward or a young girl looking away in the distance? As you continue to look at the figure, a stunning transformation will take place. You will eventually see both images, and your mind will begin flipping between one and the other as long as you look at the picture. This is a well-known example of an ambiguous stimulus that first appeared in a German postcard in 1888.

India is on the cusp of introducing a new serialization program for domestic pharmaceutical products. Indian officials have designated this new initiative as a track and trace program though it appears from media reports that the proposed mandate will instead be aimed at creating a consumer-based authentication program. The idea is to print a unique serial number on drug packages so that consumers may authenticate the product via an SMS- or call-enabled mechanism to verify the code.

There are...

By Avi Chaudhuri, PhD, Senior Global Partner

We are currently in the middle of a regulatory marathon—one created to meet the country-by-country guidelines for drug packaging throughout Europe, USA, and several other countries. At Systech, we care about this because the technology platform of choice to accomplish regulatory compliance has been our primary focus for more than twenty years. Systech has been the global leader in serialization-based product traceability ever since the US FDA...