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Dr. Chaudhuri has over ten years of experience in the field of serialization, traceability, and consumer protection from counterfeit drugs. His work in this field began in 2004 when he became a victim of a counterfeit drug while traveling in India. He began to research all available technologies that could not only defeat this problem, but also empower consumers to verify the drug at the point of sale. His research and publication in CII’s highly acclaimed manual played a pivotal role in the implementation of a serialization program to protect drugs exported from India. Dr. Chaudhuri is a strong public advocate for the need to protect consumers through effective technologies. He introduced the very concept of serialization to the Indian pharmaceutical industry ten years ago and helped to create a national SMS program that allows consumers to verify their drug purchase. He went on to establish significant expertise in the design and implementation of serialization and traceability programs in the pharmaceutical, food, and FMCG industries. Dr. Chaudhuri is now responsible for spearheading Systech’s expansion in Asia, with focus on the UniSecure platform. He has recently written a highly acclaimed white paper titled Serialization Reality Check: Where are all the numbers? Dr. Chaudhuri received his master’s degree from the University of Toronto and his Ph.D. from the University of California, Berkeley.