Avi Chaudhuri, PhD

Recent Posts
What do you see in this blog image — an old woman looking downward or a young girl looking away in the distance? As you continue to look at the figure, a stunning transformation will take place. You will eventually see both images, and your mind will begin flipping between one and the other as long as you look at the picture. This is a well-known example of an ambiguous stimulus that first appeared in a German postcard in 1888.
India is on the cusp of introducing a new serialization program for domestic pharmaceutical products. Indian officials have designated this new initiative as a track and trace program though it appears from media reports that the proposed mandate will instead be aimed at creating a consumer-based authentication program. The idea is to print a unique serial number on drug packages so that consumers may authenticate the product via an SMS- or call-enabled mechanism to verify the code.
There...
By Avi Chaudhuri, PhD, Senior Global Partner
We are currently in the middle of a regulatory marathon—one created to meet the country-by-country guidelines for drug packaging throughout Europe, USA, and several other countries. At Systech, we care about this because the technology platform of choice to accomplish regulatory compliance has been our primary focus for more than twenty years. Systech has been the global leader in serialization-based product traceability ever since the US FDA...