Avi Chaudhuri, PhD

Avi Chaudhuri, PhD
Dr. Chaudhuri has over ten years of experience in the field of serialization, traceability, and consumer protection from counterfeit drugs. His work in this field began in 2004 when he became a victim of a counterfeit drug while traveling in India. He began to research all available technologies that could not only defeat this problem, but also empower consumers to verify the drug at the point of sale. His research and publication in CII’s highly acclaimed manual played a pivotal role in the implementation of a serialization program to protect drugs exported from India. Dr. Chaudhuri is a strong public advocate for the need to protect consumers through effective technologies. He introduced the very concept of serialization to the Indian pharmaceutical industry ten years ago and helped to create a national SMS program that allows consumers to verify their drug purchase. He went on to establish significant expertise in the design and implementation of serialization and traceability programs in the pharmaceutical, food, and FMCG industries. Dr. Chaudhuri is now responsible for spearheading Systech’s expansion in Asia, with focus on the UniSecure platform. He has recently written a highly acclaimed white paper titled Serialization Reality Check: Where are all the numbers? Dr. Chaudhuri received his master’s degree from the University of Toronto and his Ph.D. from the University of California, Berkeley.
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Recent Posts

2019-09-17 | The Role of Human Sensory Perception in Anti-Counterfeiting Technologies

What do you see in this blog image — an old woman looking downward or a young girl looking away in the distance? As you continue to look at the figure, a stunning transformation will take place. You will eventually see both images, and your mind will begin flipping between one and the other as long as you look at the picture. This is a well-known example of an ambiguous stimulus that first appeared in a German postcard in 1888.

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2018-06-22 | False reassurance—the real danger behind India's new pharma serialization proposal

India is on the cusp of introducing a new serialization program for domestic pharmaceutical products. Indian officials have designated this new initiative as a track and trace program though it appears from media reports that the proposed mandate will instead be aimed at creating a consumer-based authentication program. The idea is to print a unique serial number on drug packages so that consumers may authenticate the product via an SMS- or call-enabled mechanism to verify the code.

There...

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2017-03-17 | The Global Serialization Marathon

By Avi Chaudhuri, PhD, Senior Global Partner

We are currently in the middle of a regulatory marathon—one created to meet the country-by-country guidelines for drug packaging throughout Europe, USA, and several other countries. At Systech, we care about this because the technology platform of choice to accomplish regulatory compliance has been our primary focus for more than twenty years. Systech has been the global leader in serialization-based product traceability ever since the US FDA...

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