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The face of shopping has changed. No longer are we heading to malls, or even main street to look for electronics, toys, books, personal goods or even food, but instead simply opening a browser. According to studies, shoppers now make 51% of their purchases online, and the reasons for this are varied. We are using our mobile devices for everything now, including shopping. Our confidence in online security is going up, and e-marketing is getting smarter and more targeted.

Millions of people waited in line for deals, braved the crowds at the mall and scoured the web for just the right sale globally. This was the kickoff to holiday shopping season, and retailers know how important a strong start is to their bottom line. Especially when twenty percent of annual retail sales occur during the holiday season, you can’t take it lightly. With over $14 billion in sales, this holiday shopping weekend set records for online retailers. While shoppers are still recovering...