Sarah Paris-Mascicki

Sarah Paris-Mascicki
Sarah Paris-Mascicki leads Systech’s global marketing efforts, and is responsible for marketing strategies, public relations, digital presence, social media, events, and communications. Ms. Paris-Mascicki comes to Systech with over 20 years of marketing leadership experience, most recently with Ericsson as Global Campaigns Director of Media. During that time, she held overall responsibility for developing, managing and executing multi-channel, global TV and Media marketing campaigns that maximized demand and lead generation. Prior to Ericsson she has provided marketing leadership to Fabrix Systems, Molecular Imaging, and a 17-year tenure at SRI international. Sarah has a proven track record in developing and executing strategic marketing campaigns, new product and company launches, and technology commercialization strategies. Ms. Paris-Mascicki holds a BFA in Communication Design from Syracuse University.
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Recent Posts

2018-03-05 | The Dark Side of the Online Shopping Explosion

The face of shopping has changed. No longer are we heading to malls, or even main street to look for electronics, toys, books, personal goods or even food, but instead simply opening a browser. According to studies, shoppers now make 51% of their purchases online, and the reasons for this are varied. We are using our mobile devices for everything now, including shopping. Our confidence in online security is going up, and e-marketing is getting smarter and more targeted.

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2017-11-29 | Could Record Numbers Mean Record Counterfeiting?

Millions of people waited in line for deals, braved the crowds at the mall and scoured the web for just the right sale globally. This was the kickoff to holiday shopping season, and retailers know how important a strong start is to their bottom line. Especially when twenty percent of annual retail sales occur during the holiday season, you can’t take it lightly. With over $14 billion in sales, this holiday shopping weekend set records for online retailers. While shoppers are still recovering...

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2017-11-22 | Buyer Beware: The Truth About Counterfeiting This Holiday Season

 

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