Imagine going to town and seeing your favorite brand of makeup at half the cost. Sound too good to be true? It is.
Throughout Asia, this scenario is all too common and buyers are often duped into purchasing counterfeit cosmetics. Packaging, labeling and even barcodes are identical to the real product, but the actual ingredients are unknown and potentially harmful.
Counterfeiters don’t know where the ingredients come from and they don’t care. It’s up to manufacturers to implement a robust brand protection solution to keep consumers safe as well as maintain brand integrity.
Watch this eye-opening video from ATN News.