2022-04-12 | Evolving coding and traceability to meet the new opportunities in pet food

Wellness! It’s the consumer word of our times and the noun that has sold a thousand products: from vitamin supplements to fitness products and snacks. Whilst the shift over the last decade to personal wellness and hypervigilance of what we put in our bodies is well documented, less well known is the growing trend for wellness in pet products.

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2022-03-21 | Protecting your brand in emerging markets

While counterfeit goods can be found in just about every corner of the globe, in developed markets we used to associate them with street vendors and questionable public fairs or markets.

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2022-01-12 | At-home coronavirus test kits: the real counterfeiter's dream

In March of 2020, we knew so much less than we do now about COVID-19. One thing we did know, however, was that testing would be a critical element in fighting the pandemic...

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2021-12-21 | Pharma brands shouldn’t wait to aggregate

Is a deadline an obligation or an opportunity? That’s something many pharmaceutical companies, particularly in the US, are considering right now as they look ahead to November 27, 2023...

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2021-11-12 | Brand protection in the face of counterfeit and diversion challenges

When you start a company, your goal is to create a popular and profitable product. You are decidedly not thinking about the fact that your product will get counterfeited and sent to the gray market when it does get popular...

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2021-10-29 | The most wonderful time of the year... for counterfeiters

It’s almost peak holiday season and consumers are once again on the lookout for that perfect gift. However, this year is unlike any other with the events of the last 18-months putting stress on supply chains around the world...

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2020-12-15 | COVID Vaccine Counterfeiting Will Be Explosive

 

Liquid Gold. That's how Interpol has described organized crime's view of vaccine demand. The more in demand a product is, the more it will be counterfeited. We can count on an absolute tidal wave of COVID vaccine and treatment counterfeiting to flood the markets now that the vaccine is available.

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2020-11-12 | Crowdsource Your Counterfeit Detection for More Connected Customers

 

Crowdsourcing your counterfeit detection gives you an army of real-time field inspectors. The underlying tech is also your key to more connected customers.

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2020-03-17 | Coronavirus Tests – A Counterfeiter’s Dream

I have written and spoken about global counterfeiting issues many times. Pretty much in every single one, I’ve said something like “if you have a successful product, it will be counterfeited.” Illicit counterfeit rings have infiltrated pharmaceuticals, consumer goods, cosmetics, fragrances, automobile parts, aircraft parts, clothing, footwear, wine, spirits and more. The riches and rewards from producing and distributing counterfeit products in most cases far outweigh the penalties of getting...

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2020-03-04 | C-Suite Brief: The ROI on Anti-Counterfeiting Solutions

The fight against counterfeiting and diversion is at a crossroad. Never has there been such a loss of revenue due to these global supply chain threats and it’s only getting worse. Companies are spending over $105 billion annually to combat these issues, yet this “gray market” of products is projected to surpass $2.8 trillion globally by 2022… That’s a 100% increase over ten years!

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