Blue Bite’s RevOps Director Jon Anderson explains how to transform products into a digital platform to engage consumers in ways current channels cannot.
Crowdsourcing your counterfeit detection gives you an army of real-time field inspectors. The underlying tech is also your key to more connected customers.
Virtually all brands—from the utmost recognized to the newly eager—face threats of product counterfeiting and gray market trading. In emerging countries, this menace is bold and audacious with outright fakes appearing in the open marketplace. In developed countries, the problem is equally insidious due to online sales of counterfeit products through e-commerce platforms.
In this Packaging Europe clip from AIPIA World Congress, Systech’s Alastair Taylor talks about the value of active intelligent packaging for a truly secure supply chain. We propose our brand protection suite is actually the perfect anti-counterfeiting solution. See why.
I recently attended PACK EXPO 2019 in Las Vegas, and boy… what a remarkable experience it was for me! It was my first PACK EXPO event—and for that matter my first packaging technology show—and it was quite an eye opener. I am relatively new to the space having worked at Systech for little over a year now. I must say that it seemed there was something for everyone at this show… from plant-based packing, to AI solutions, to fully automated packing solutions. I was most amazed by some of the...