In partnership with SafeProof.
Bootlegging alcohol didn’t get left behind in the Prohibition Era. In fact, according to a 2014 report by the World Health Organization, unregulated alcohol makes up 25% of all consumption worldwide. But what are the implications of fake alcohol? Why should everyone from consumers to manufacturers to government entities care? Let’s take a look at the facts.
Imagine going to town and seeing your favorite brand of makeup at half the cost. Sound too good to be true? It is.
India is on the cusp of introducing a new serialization program for domestic pharmaceutical products. Indian officials have designated this new initiative as a track and trace program though it appears from media reports that the proposed mandate will instead be aimed at creating a consumer-based authentication program. The idea is to print a unique serial number on drug packages so that consumers may authenticate the product via an SMS- or call-enabled mechanism to verify the code.
The European Union Intellectual Property Office (EUIPO) has just released a comprehensive report on counterfeiting and Intellectual Property Rights (IPR) infringement in the European Union.
The face of shopping has changed. No longer are we heading to malls, or even main street to look for electronics, toys, books, personal goods or even food, but instead simply opening a browser. According to studies, shoppers now make 51% of their purchases online, and the reasons for this are varied. We are using our mobile devices for everything now, including shopping. Our confidence in online security is going up, and e-marketing is getting smarter and more targeted.
By Jolene Pierangeli
Imagine you or a loved one gets sick. Typically, the first instinct most people have is to see if the illness goes away on its own—like a common cold. If it doesn’t go away or gets worse, you may take the next logical step and get help by visiting a doctor. After visiting the doctor, you receive a diagnosis and a prescription to help pave the way to recovery. Next, the prescription is filled at a local pharmacy and you start taking the medication to get better. This is a shared...